About Us


Established in 2002 by Michelle Parparian, PARPARIAN is a group of vintage and sustainable brands. Previously located in Delray Beach, Florida, PARPARIAN moved its operations to Asheville, North Carolina in 2015.

Parparian is currently a member of The Costume Society of America, The Costume Society UK, and the Fashion Specialist + Appraiser for Mearto, an online appraisal company specializing in fine art, antique and collectible items. Additionally, she is the Founder and Executive Director of The Buy Less Project, advocating for mindful consumerism and sustainable fashion.

Parparian also holds a BA in English with a concentration in Journalism from Western Carolina University. She previously worked at the international auction house, Brunk Auctions as their Fashion + Couture Specialist and Director of Marketing from 2018-2021. She also has partnered with various respected non-profits, vintage, fashion, and auction companies as a business consultant over the past 20 years.